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Interorganizational Special Interest Group 

ARC: Connections: SIGs: Interorganizational

areas: b2b: sig

The Interorganizational Special Interest Group (IOSIG) of the American Marketing Association  provides opportunities for learning, sharing, networking and professional interchange for marketing academics with an interest in interorganizational issues (e.g., business-to-business marketing, channels, strategic alliances).

Interorganizational SIG Web Site

SIG Leadership

SIG Awards

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